Final Major Project: conceptualize, design and deliver a campaign that will educate and encourage men to drive more safely.
To prove my skills at SintLucas I had to achieve the final major project. We were able to pick one assignment out of a few different kind of tasks. Not only the companies were varies also the content was alternating.
For example: design a new packaging for chocolate bars or create a full campaign to make people aware of the hazards while driving using drugs or alcohol. I picked the last one because I do not prefer to design a packaging.
Young male drivers are more likely to be involved in car crashes than any other
demographic. Every year, the THINK! campaign focuses on addressing the audiences and issues which account for the bulk of casualties. THINK! has a long track record of changing people’s attitudes towards dangerous driving.
Priority messages for drivers this year aim to highlight the dangers of:
• Drink driving: a second drink can double your chances of a fatal collision
• Drug driving: the roadside swab identifies drug drivers on the spot
The concept I created is all about hashtags (#) to reach the target audience in a modern way. It is easy to find these hashtags on social media like Facebook and Instagram. Catchy phrases let people think twice about the effects of being on drugs and/or alcohol. The final campaign contains five poster designs, a fictional Facebook page and a fictional Instagram feed.
Specifications final major project
Make sure the logo and website link are visible on every kind of design. It is forbidden to use regular photos from Google. Make your own photos or use (paid) stock photos.
If you would like to know more about the campaign you definitely should visit www.think.direct.gov.uk to read about the stories.
Visualize a typographical map of a specific area in the Netherlands.
Groningen it is! Currently in North of Holland there is a lot of protest against the gas fracking.
Every city of the provice Groningen is on the map visualized in a typographic way. The printed version of this design includes damage created by cutting out pieces and made it wrinkled. This is out of protest against the gas fracking, like the ground in real life.
I picked a specific eroded font to show the damage immediately. The colors are inspired by the flag of the province Groningen. On the other hand are the colors great to pick green as landscape and blue for the water. The red color is perfect to use as a contrast. You cannot see the rest of the Netherlands on the map but this makes it more clear that Groningen will drive apart form the rest of the country when this will continue…
The typography map was one of the assignments I did for my career at SintLucas. I was the only candidate who picked this area for the task. A friend of mine lives since a couple years over there in the North of Holland so he send me a lot of information by post. I have been a couple times in Groningen so I knew which area I had chosen.
Gas fracking Groningen
If you would like to know more about the gas fracking you definitely should visit www.nam.nl to read everything about it.
Show a secret without telling anything about it.
Typography is my passion which I use a lot in my graphic design world. Besides that I also have another great passion, music! One of my favourite artists is Ellie Goulding who is famous because of her Synthpop music. The song Anything Could Happen was one of her first records.
The title of the song says enough but it made me think twice because you could interpreted it differently. In first instance you would assume it is about a positive vibe. But it could also have a dark side.
The series shows three kind of aspects. First the positive aspect by showing a pineapple, because pineapples are great, delicious and never a bad idea.
Secondly the opposite is a negative aspect by showing a grenade. It is a war sign, sign of dead. No happy feelings at all.
Third and last one is the dreamcatcher which shows you that your dreams can come true because Anything Could Happen when you believe in yourself!
Each design has the same colors: red, green, orange, green, blue, black and white. These are colors you can use for any occasion. On the other hand the main difference is the font type because all of them have another type. The font selection shows immediately what it is about, even when you would not see an image behind it.
I made a posters serie just because I like posters madly, it gives you a clear vision of a message you would like to tell. The posters are in real life A3 each. I did not made them by using the computer because we had to stand out of our comfort zone.
Lessons called Creativity at SintLucas gave us the opportunity to think without setting any boundaries and using things you really like in life. This task was one of them.
At the first year at SintLucas received a lot of assignments to broaden our creativity. That is also how this lesson is called, Creativity. We learned to create a piece of art by first generating a concept.
Well this artwork is derived from a poem which was given by our teacher. The poem has something to do with fairy-tales.
My father collects as much as he can Vinyl music and I got inspired by his fascination for music or the artwork of it. A lot of songs are told by a story as well as a poem is.
It was the first time of using the technique with putting words on a circle instead of typing horizontal.